Meta Descriptions: The Missing Piece of Your SEO Strategy

You’ve gone through a website refresh, defined keywords, written blog posts with the help of Google’s keyword planner, and have been back-linking like a boss. Yet, your site still struggles to pop-up on the first page of Google. What are you missing?

A common mistake that web teams and businesses make while trying to improve a site’s SEO strategy is not taking the time to focus on writing great meta descriptions.

Meta descriptions have always seen the short end of the stick when it comes to SEO. Everyone gets caught up in keyword strategies that they usually end up writing a poor description – or in some cases, none at all. Don’t blame yourself though. There is a reason this behaviour has developed over the years and is a result of Google not using descriptions in its search ranking algorithm. Continue reading Meta Descriptions: The Missing Piece of Your SEO Strategy