If Sales Reps Are Expected to Change, Why Aren’t Marketers?

There is a lot of pressure for B2B sales reps these days. With advancements in technology, social media, online reviews, blogs, webinars, and networking sites, buyers have developed new purchasing habits. And companies are feeling the shift – we are in the age of the buyers’ market.

Sales is being told time and time again that if they don’t change their ways, they won’t be able to survive the next decade. This is great for marketers as many sales organizations have recognized that they need to find new ways to attract and retain clients, and are now investing in marketing. Continue reading If Sales Reps Are Expected to Change, Why Aren’t Marketers?