It’s that time a year – budget season!
If you work at a large organization, you’ve probably have had 6 meetings on this topic. But if you’re a smaller organization or a business owner, you are adjusting your digital marketing budget month after month.
No matter the process (or lack of), when it comes to budgeting for digital marketing programs, I have come to discover that a number of organizations make this same big mistake. Continue reading The Number One Digital Marketing Budget Mistake Most Companies Make