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The Number One Digital Marketing Budget Mistake Most Companies Make

It’s that time a year – budget season!

If you work at a large organization, you’ve probably have had 6 meetings on this topic. But if you’re a smaller organization or a business owner, you are adjusting your digital marketing budget month after month.

No matter the process (or lack of), when it comes to budgeting for digital marketing programs, I have come to discover that a number of organizations make this same big mistake.  Continue reading The Number One Digital Marketing Budget Mistake Most Companies Make

If Sales Reps Are Expected to Change, Why Aren’t Marketers?

There is a lot of pressure for B2B sales reps these days. With advancements in technology, social media, online reviews, blogs, webinars, and networking sites, buyers have developed new purchasing habits. And companies are feeling the shift – we are in the age of the buyers’ market.

Sales is being told time and time again that if they don’t change their ways, they won’t be able to survive the next decade. This is great for marketers as many sales organizations have recognized that they need to find new ways to attract and retain clients, and are now investing in marketing. Continue reading If Sales Reps Are Expected to Change, Why Aren’t Marketers?

Meta Descriptions: The Missing Piece of Your SEO Strategy

You’ve gone through a website refresh, defined keywords, written blog posts with the help of Google’s keyword planner, and have been back-linking like a boss. Yet, your site still struggles to pop-up on the first page of Google. What are you missing?

A common mistake that web teams and businesses make while trying to improve a site’s SEO strategy is not taking the time to focus on writing great meta descriptions.

Meta descriptions have always seen the short end of the stick when it comes to SEO. Everyone gets caught up in keyword strategies that they usually end up writing a poor description – or in some cases, none at all. Don’t blame yourself though. There is a reason this behaviour has developed over the years and is a result of Google not using descriptions in its search ranking algorithm. Continue reading Meta Descriptions: The Missing Piece of Your SEO Strategy